Overview

Innovation in product strategy, development, design and management are key factors that must work together to maintain a successful, competitive health plan. Furthermore, in this highly competitive industry, listening to the voice of the customer, speed to market, delivery of a quality product or service, and a timely response to competition are all critical factors for strong performance and market growth.

Keep up with every layer of innovation with an agenda where each session reflects a core priority. After three days of new, fresh and expanded content delivered by over 25 speakers and panelists from major health plans, employers, partners and key industry leaders, you leave with a strategic plan to optimize your product management, development, strategy, and marketing, while dramatically sharpening your innovation skills and preparing you for 2009 and beyond.

Our Fall 2008 Speaker Line Up Included

Tailor-Made Health Insurance Products: Modular Product Architecture Bob Wadsworth VP, Product Development BLUE SHIELD OF CALIFORNIA

Managing Employer Expectations Margaret Sabin Chief Executive Officer SUTTER HEALTH PARTNERS

Product Innovation & Design in an Era of Healthcare Reform
Thorn Turner Director, Marketing Strategy UNITED HEALTHCARE	Scott Polansky Director Product Management HARVARD PILGRIM HEALTH CARE
Kevin Counihan Chief Marketing Officer COMMONWEALTH HEALTH CONNECTOR AUTHORITY

Optimizing the Discipline of Product Development William Giaconia Senior Director, Choice Fund Product Management & Development CIGNA HEALTHCARE	Consumer Incentives & Value-Based Benefits Roy Lamphier VP, Insurance Services DETROIT REGIONAL CHAMBER
Innovation: Vision, People & Process David Robertson, PMP Program Manager, Corporate Strategic Planning & Transformation EXCELLUS HEALTH PLAN	Elemental/Limited Benefit Design John Mills Director, Product Development HIP HEALTH PLAN OF NEW YORK
Emerging Healthcare Design Mary N. Hennings Director Market Planning, Innovation & Implementation BLUE CROSS BLUE SHIELD OF MASSACHUSETTS	Optimizing Efficiency through Sales Automation Nicole Ornelas Senior Manager of Strategic Analysis & Development ROCKY MOUNTAIN HEALTH PLANS
Understanding Obstacles to Health & Wellness Compliance Elena Kambitsi, PhD Senior Director, Product Strategy & Development BLUE CROSS OF NORTHEASTERN PENNSYLVANIA	Multiple Uses of Cost & Quality Information in Creating a Product Strategy Julie Bunde Director, Product Management HEALTHPARTNERS
Reforming PPOs Kevin Seitz EVP, Health Care Value BLUE CROSS BLUE SHIELD OF MICHIGAN	Innovation & Success from the Banking Industry Shane A. Johnson Vice President, Innovation & Product Excellence BANK OF AMERICA
Future of PFFS Medicare: Added Value Randall Krakauer, MD, FACP, FACR Head of Medicare Medical Management AETNA	The Future of Special Needs Plans Nancy Grden EVP & Chief Marketing Officer AMERIGROUP CORP.
Medicare Product Development, Marketing & Compliance Roger Lapp SVP, Membership/Sales SCAN HEALTH PLAN	Optimizing Medicare Marketing Strategies Jeffery D. Fox President GORMAN HEALTH GROUP
Product Innovation in the Individual/Retail Market Jason Chin Director of Product Management HUMANA	Product Innovation in the Individual/Retail Market Jill Larsen Product Management Director Individual Product Management WELLPOINT, INC.
Creating Plan Value in a Consumer-Driven Health Product James Rowley Consumer-Directed Health Specialist BLUE CROSS BLUE SHIELD OF NORTH CAROLINA	Developing a New Product, Bringing It to Market & Successful Implementation Deborah S. Anderson, MPA Director, Millennium Products NETWORK HEALTH PLAN
Member Engagement with Tools & Capabilities to Change & Monitor Behavior Pamela Rogers Executive Director, National Product Management & Consumer Innovation WELLPOINT, INC.

Creating the best strategy requires multi-stakeholder collaboration. That is why we’ve tailored this program to include representation from all the key stakeholders, including C-level executives, senior vice presidents of innovation, product excellence, product development, product management, CDH products, membership and sales, marketing and strategic analysis. Health plans of all sizes and types from the commercial, group, retail, Medicare and Medicaid worlds benefit by learning about the contrasting vantage points delivered at the conference.

The conference is designed to deliver a balance of high quality content together with networking activities for the exchange of ideas and best practices. Networking activities take place during morning coffee, and lunch, as well as during key breaks throughout the agenda. We offer both group rates and other discounts. For questions about the program, please contact me at alex@worldrg.com.

For more information or to register, please contact the World Research Group toll free by phone at (800) 647-7600 or via e-mail at info@worldrg.com.