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Overview
Innovation in product strategy, development, design and management are key factors that must work together to maintain a successful, competitive health plan. New products must incorporate the latest in benefit design, take advantage of support tools to help members get the full value of their coverage and incorporate online, Health 3.0 strategies.
The Conference
As the most comprehensive payor conference addressing all areas of product innovation, this year's event focuses on the impact of healthcare reform on the product innovation community and examines the future of Health 3.0. Tactical sessions in the afternoon feature content for the commercial/group and individual/retail markets over two tracks. The goal of this conference is to get product development, management, marketing and transparency silos prepared for a profitable 2010 and beyond.
Political Perspective Keynote
The Democratic Congress, Obama & The Brave New World For Payor Innovation
John SheilsHealth Policy Expert, Senior Vice PresidentTHE LEWIN GROUP
The 2009 Speaker Faculty
Strategic Sessions on Newest Health 3.0 Strategies
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Building Brand by Expanding Online Value for Providers
Eskander Matta
Vice President of Business Transformation and E-Business
BLUE SHIELD OF CALIFORNIA
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Integrating the Next Generation of Demand and Supply-Side Engagement Tools to Address Affordability & Promote Accountability
Lora Hedin
Senior Director, Product & Market Solutions
HEALTHPARTNERS
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Enabling Real Time Adjudication through EDI Innovation
Greg Fisher
UHC Physician eSolutions, Director Business Strategy and Development
UNITEDHEALTH GROUP
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Creating Health Partnerships, Aligning Incentives, and Delivering what Employers/Groups Expect in Product Development
Deborah Anderson, MPA
Director Millennium Products
NETWORK HEALTH PLAN OF WI
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Commercial/Group Focus
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New Trends in Health Care Innovation
Raja Rajamannar
Senior Vice President and Chief Innovation and Marketing Officer
HUMANA INC.
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Building Products that Reward Healthy Behaviors & Deepen Member Engagement
Mary Hennings
Director of Market Planning, Innovation and Implementation
BLUE CROSS BLUE SHIELD OF MASSACHUSETTS
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Staying Competitive by Using Networks as Product
Paula Lanigan
Product Development and Implementation Specialist
Sharp Health Plan
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Accelerating Health Plan Product Innovation: Lessons from the High Tech World
John Steidl
Healthcare Principal
THOMAS GROUP, INC.
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Evolution of CDH and Tax Advantaged Accounts: The Future of HRAs & HSAs
Scott Polansky
Director, Product Management
HARVARD PILGRIM HEALTH CARE
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Implementing an Innovation Management Process
Tom L. Henke
Senior Vice President and Chief Innovation Officer
MEDICA
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Developing Products that Provide Consumer Incentives and Value-Based Benefits
Tanya Lewis-Walls, MPH
Senior Director
UNITEDHEALTHCARE
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Individual/Retail Focus
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Consumerism: New Products and Methods for Reaching the Uninsured and Underserved
David Pizzi
Director Health Care & Public Policy
BLUE CROSS AND BLUE SHIELD OF FLORIDA
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Attract & Enroll Members with Web-Based Technologies & Social Media Under Healthcare Reform
Cheryl Ierna
Director of Business Development and Client Management
MASSACHUSETTS HEALTH INSURANCE CONNECTOR
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Operationalizing Brand and Naming Strategies for a Successful Product Line
Barclay Fitzpatrick
Vice President of Corporate Strategy and Business Development
CAPITAL BLUE CROSS
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Small Group & Individual Insurance Distribution and the Disintegrating Agent Marketplace
Mark Mixer
Vice President
ALLIANT HEALTH PLANS
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Featured Panel Discussion
Products Under Development VS the Changing Healthcare Environment: Is the New Administration Creating a Threat or Opportunity for Health Plans?
Choose From 3 Interactive Workshops
A. Successfully Creating and Managing High-Value, Efficient Web Sites: How Health Plans Must Innovate Online
B. Segmenting the Market for Optimal Outreach
C. Using Competitive Intelligence to Improve Product Development, Strategy Building, and Best Practices: Combining Intelligence with Experience
Hear what some of our previous attendees had to say:
"Excellent Conference! The topics selected were very relevant and the knowledge shared was applicable. Dynamic speakers and great networking opportunities."
–Senior Project Manager, Florida Hospital Healthcare System
"Good content, useful, relevant…"
–Director, Product Management, HealthPartners
"Content was really great. Great conference."
–Product Manager, BlueCross Blue Shield of Tennessee
"Good ideas, info exchange, [and] networking"
–Finance Director, Vermont Managed Care
"Speakers were outstanding-excellent content"
–Product Developer, HealthNow NY Inc
For more information or to register, please contact the World Research Group toll free by phone at (800) 647-7600 or via e-mail at info@worldrg.com.
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