Innovation in product strategy, development, design and management are key factors that must work together to maintain a successful, competitive health plan. New products must incorporate the latest in benefit design, take advantage of support tools to help members get the full value of their coverage and incorporate online, Health 3.0 strategies.

The Conference

Attendees leave with a strategic plan to optimize product management, development, strategy, and marketing, while dramatically sharpening your innovation skills and preparing you for 2011 and beyond.

The 2010 Keynote Speakers

Gregory Fann, FSA, MAAA, Senior Consulting Actuary at WAKELY CONSULTING GROUP gives an actuarial perspective of Healthcare Reform and its impact on product development. Learn how the new mandates, price restrictions and government influence will radically impact enrollment, change your organization and change your job.

Martin Trussell, Publisher of HEALTH PLAN INNOVATION NEWS gives a review of the year’s top health plan innovations and trends. It explores the implications of these innovations for your organization.

Liz Strauss, Social Web Strategist and Founder of SOBCON & SUCCESSFUL BLOG explores social media by sharing world-class products in a world-size community. Learn how to differentiate what your organization offers, and turn occasional visitors into love-you loyal fans.

The Most Pertinent Issues Addressed in 14 Exciting Case Studies

• Stonegate Strategic Advisors, LLC—Strategies for developing and testing new online insurance products quickly and affordably
• Oliver Wyman—Exploring new principles for successful product development
• Harvard Pilgrim Health Care—Integrating benefit plan design with wellness programs
• Emblem Health—Focusing your competitive intelligence efforts to develop new and innovative products
• Independence Blue Cross—Integrating mobile devices to improve member health and wellness

Commercial/Group & Individual/Retail Insurance Track

• AmeriHealth Mercy Family of Companies—Using a project management methodology to support health care product innovation
• Blue Cross Blue Shield of Michigan—Evolving employer-sponsored healthcare—Infusing the "Voice of the Customer" under Healthcare Reform
• Alliant Health Plans—Incorporating wellness programs, PHR’s and value-added features in a simple and realistic way
• Excellus BCBS—Sharing a case study: Driving continuous improvement from within

Medicare Track

• UnitedHealth Group—Ovations—Exploring health literacy and older adults through innovative approaches for Medicare Plans
• iCare—Independent Care Health Plan—The long-term care opportunity: Health Reform, Subtitle E
• Blue Cross Blue Shield of Tennessee—Engaging seniors, changing behaviors, and reducing costs through the Silver (Blue) Life Center
• Welborn Health Plans—Improving benefit design to increase marketability

Conference Focus

• Determine what kinds of products and services employers are looking for NOW
• Develop products that can be specifically tailored to meet the needs of individual employers
• Learn about the latest customer self-service tools and ensure consumers utilize cost-cutting technological innovations
• Leverage actuarial data to develop competitively priced products and low-cost products for employers who meet certain benchmarks
• Capitalize on the growth of the individual/retail market
• Understand how the new political and economic landscape will affect your business

For more information or to register, please contact the World Research Group toll free by phone at (800) 647-7600 or via e-mail at info@worldrg.com.