HOW CAN MEDICARE ADVANTAGE THRIVE POST-REFORM?
With $455 billion in federal budget cuts to the Medicare program over the next ten years and game-changing changes to Medicare reimbursement based on plan quality, now is the time for policy makers, CMS officials, industry analysts, and plan leaders to come together to understand the pulse of the Medicare industry, examine the newest innovations to every area of plan operations, and discover new solutions to old problems while planning for a future of tremendous growth in the midst of change.

The Business of Medicare Advantage 2011 is the industry's most complete and important conference for Medicare leaders.

THE CONFERENCE EXPERIENCE

• Key Policy Leaders from Capitol Hill Speak on Medicare Advantage
• Expert Analysis on Medicare in the Wake of Healthcare Reform
• The Outlook from CMS on the Star Ratings & Compliance
• Case Studies from Leading Medicare Plans on Growth Strategies
• 25 Tactical Break-Out Sessions on 5 Tracks, including:
  • Operations & Revenue Management
  • Marketing & Enrollment
  • Compliance
  • Medical Management & Quality
  • Medicare Part D
• BONUS INTEGRATED TRACK: Special Needs Plans & Dual Eligibles
• 4 In-Depth Pre-Conference Training Workshops
• NEW Post-Conference Interactive Workshop

WHAT'S NEW FOR 2011?

• 9½ hours of networking time with colleagues, including 2 evening receptions, 5 meals and 3 additional built-in networking breaks
• Dedicated exhibit hall time extended from 3 hours in 2010 to 5 hours in 2011 in a spacious facility to accommodate a large audience
• 80% new speaker faculty
• 100% new content across each session and discussion

TIMELY TOPICS
Here are just a few of the most important topics that will be covered this year:

• GROWING POST REFORM: Avoiding the 5 Biggest Barriers to Medicare Optimization in 2011
• IMPROVING YOUR STAR RATING: Leveraging Quality, Benchmarks & Location to Maximize Ratings & Reimbursement in this New Environment
• ANNUAL HARRIS POLL REPORT
  IN THE GAP: What Health Plans Must Do Now to Prepare for Full Implementation of Health Reform
• ACCOUNTIBLE CARE & REFORM: Creating & Improving ACO's to Meet New Reform Mandates
• COMPETITIVE BIDDING: Understanding the Future Impact on the Medicare Advantage Market
• INSIDE THE CENTER FOR MEDICARE & MEDICAID INNOVATION: Understanding How this New Federal Initiative Will Affect Medicare Advantage Plans, Providers & the Industry at Large
• ANNUAL WALL STREET REPORT
  MEDICARE ADVANTAGE PLANS IN 2011: Winners, Losers & What to Watch
• A VIEW FROM CAPITOL HILL: Congressional Perspectives on Healthcare Reform & Implementation, the Future of Medicare Advantage and the Role of the Federal Government
• FROM POLICY TO PRACTICE: Operationalizing Changes in Medicare Advantage Program Brought Through Reform
• CMS PERSPECTIVE on Medicare Advantage: Change, Management & Growth
• FACING FUTURE FRAUD: Identifying & Eliminating Medicare Fraud in this New Era of Accountability
• IMPROVING PLAN QUALITY: 5 Star Plans on How They Create & Maintain the Optimum Member Experience
• REMAINING PROFITABLE IN REFORM: Thriving Financially in the Face of Decreasing Federal Funding & Tighter Financial Controls

+ 38 Additional solution-packed sessions on 6 tracks!
DOWNLOAD THE BROCHURE TO VIEW ALL PROPOSED SESSIONS!

SPEAKERS CONFIRMED TO DATE

Here are just a few of the more than 50 speakers to look forward to hearing at The Business of Medicare 2011:

Robert Fahlman Chairman & CEO Arcadian Health Plans	Brian Biles Professor, Department of Health Policy George Washington University
Robb Cohen Chief Government Affairs Officer XL Health	Humphrey Taylor Chairman The Harris Poll
Marcia Wade Senior Medical Director of Medicare Products Aetna	Seth Berman Director of Marketing Strategy & Operations Blue Shield of California
Randall Krakauer, MD, FACP, FACR National Medical Director, Medicare Aetna	Scott Sarran, MD Chief Medical Officer Blue Cross Blue Shield of Illinois
Carl McDonald, CFA, Director Citi Investment Research	Marsha Gold Senior Fellow Mathematica Policy Research, Inc.
Gary Jacobs Senior Vice President of Corporate Development Universal American	John Lovelace Vice President UPMC Health Plan
Mital Panara Vice President of Medicare Revenue Management Freedom Health	Mike Adelberg Vice President of Public Policy & Government Relations Universal American
Bernard Buonanno, Jr. Vice President of Distribution, Midwest Region AARP	Thomas Hutchinson Managing Director - Health Care Sonnenschein, Nath & Rosenthal, LLP Former Director of the Medicare Plan Payment Group CMS
Roseann Degrazia Senior Director of Medical Management UPMC Health Plan	Bruce Merlin Fried, Esq Partner Sonnenschein, Nath & Rosenthal, LLP
Freddy Sennhauser Marketing Director Caresource / Mid Rouge Health Plan	Jim Swoben MHCA, Medicare Risk Consultant Jim Swoben Consulting
Manuel L. Sánchez Sierra, HIA HCAFA HCSA Chief Operating Officer MMM Healthcare, Inc. / PMC Medicare Choice, Inc.	Gary Piefer Chief Medical Officer WellMed Medical Group
Roy V. Erickson, MD Chief Medical Officer, Connecticut AmeriChoice by United Healthcare	Charlotte Yeh, MD Chief Medical Officer AARP Services, Inc.
Timothy Schwab, MD Chief Medical Officer Scan Health Plan	Ann Maxwell Regional Inspector General, OIG U.S. Department of Health & Human Services
John P. Docherty, MD Adjunct Professor of Psychiatry, Westchester Division Weill Medical College at Cornell University	Gary Jacobs Senior Vice President of Corporate Development Universal American
Krista Bowers President of Senior Business WellPoint	William Jensen Vice President of Marketing & Sales iCare
Diane Kelley Vice President of Contact Process Blue Cross Blue Shield of Florida	Denise Kress Director of Care Management Programs for Senior Products Tufts Health Plan
Jennifer Calder, RN, CPHQ Director of Compliance & Quality Mount Carmel Health Plan	Francisco Garbayo Director of Emerging Markets Regence Blue Cross Blue Shield
Jonathan Harding, MD, FACPE Medical Director, Senior Products Tufts Health Plan	Larry Silber Account Team Manager, Market Engagement & Communications Blue Cross Blue Shield of MN
Steve Arbaugh Principal ATTAC Consulting Group, LLC

We're confirming speakers for this event through August 2010. If you'd like to be considered as a speaker for this year's event, please contact Jeffrey Johnson, Conference Director at (646) 723-8059 or jeffrey.johnson@worldrg.com.

JOIN OVER 200 ORGANIZATIONS THAT MAKE THIS CONFERENCE AN ANNUAL EVENT! DOWNLOAD THE BROCHURE for a complete list.

WHY IS THIS THE MOST IMPORTANT MEDICARE EVENT OF THE YEAR?

Just ask these past attendees:

"The caliber of presentations and the expertise of the speakers was top notch. I also appreciated the numerous opportunities to network with representatives from other health plans and the vendors. I learned as much through the informal communications as I did through the formal sessions."
Andrew McClure, Director, Medical Trend Management
BLUE CROSS BLUE SHIELD OF MASSACHUSETTS

"Excellent speakers and material content."
Karen Morando, Manager, Provider Network
BLUE CROSS BLUE SHIELD OF ARIZONA

"Very engaging and relevant."
Ralph Ullman, Director, Health Care Analysis
1199 BENEFIT AND PENSION FUNDS

"Impressive agenda... World Research Group listens and responds to requests for current and useful topics!"
Sue Foster, Director, Provider Services & Contracting
MOLINA HEALTHCARE OF WASHINGTON

"Unique, real-world perspectives."
Stu Kavolis, Business Consultant
COVENTRY HEALTHCARE

"Dynamic speakers presenting on very applicable topics."
Todd Lefkowitz, Director of Network Management & Development
PACIFICARE OF NEVADA

"The panel discussions were quite beneficial in learning what others are doing and how our experience compares."
Cheryl Comeau, Lead Senior Reimbursement Analyst
CARE CHOICES

For more information or to register, please contact the World Research Group toll free by phone at (800) 647-7600 or via e-mail at info@worldrg.com.